It’s April fools day and let me tell you, marketing your own art can make a person feel quite foolish. Mixing your art, your heartfelt creation, and business is like trying to blend God and Taxes into one conversation with someone you don’t know - its just uncomfortable and weird.
With that said and out of the way, it’s best to do what the high powered marketing pros do; Throw yourself into the mindset that your excrement doesn’t stink. You know, PRETEND that you know what the heck you are talking about. Fact of the matter is, art is so subjective and because of that it is intimidating to a lot of people, that you must take the reigns and let your customers know how freakin’ awesome your work is. Just FREAKIN’ AWESOME!
Now of course I sit there and whimper to myself that I will do it better next time and I should have used that other brush or paint or framed the piece differently or, or, or… Whatever!
You’ve heard the old expression “The Customer is Always Right”…well guess what? Its true! If you thought you painted a landscape and someone wants to buy the thing because they think it looks like a lobster…well my next question would be, “would you like melted butter with that?” (of course melted butter costs extra) Face it. It really isn’t about you – never had been. Its about the customer. The person that connects with the infinite in your creation. The person who sees a reflection of themselves in your work. A person who so admires that reflection they will give you money to take it home with them.
An artist really is nothing more than a surrogate mother who gives birth fully knowing that she will hand over the baby to the true parents one day. As the artist you must view this situation as divinely selfless or else you just end up feeling like a whore. Would you like melted butter on that?
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